𝗘𝗮𝗿𝗹𝘆 𝗶𝗻 𝗺𝘆 𝗰𝗮𝗿𝗲𝗲𝗿 𝗜 𝗵𝗲𝗹𝗽𝗲𝗱 𝗿𝗲𝗯𝘂𝗶𝗹𝗱 𝗮 𝘁𝗲𝗮𝗺’𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝘂𝗽.

I brought in a professor who ran a vocational course on local economic development, and commissioned a bespoke three-day programme for the team.

It worked. Not because it was expensive or elaborate — but because it gave people a shared foundation. A common language. A framework for thinking about what they were there to do and why.

That experience stayed with me.

𝘐𝘵’𝘴 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘦𝘢𝘴𝘰𝘯𝘴 𝘐 𝘸𝘳𝘰𝘵𝘦 𝘛𝘩𝘦 𝘓𝘰𝘤𝘢𝘭 𝘢𝘯𝘥 𝘙𝘦𝘨𝘪𝘰𝘯𝘢𝘭 𝘌𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘏𝘢𝘯𝘥𝘣𝘰𝘰𝘬.

Because not every team has the budget for a three-day course. Not every manager has the time to design one. And not every new starter gets the induction they need before they’re thrown into the deep end.

The handbook gives any economic development team — from the most experienced director to the newest recruit — a guide to the rationale, the functions, the dilemmas, and the framework for making good choices in this work.

“𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘮𝘶𝘴𝘵 𝘳𝘦𝘢𝘥 𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘢𝘯 𝘢𝘥𝘥𝘦𝘥 𝘷𝘢𝘭𝘶𝘦 𝘢𝘤𝘤𝘦𝘴𝘴𝘢𝘳𝘺 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘥 𝘪𝘯 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵. 𝘠𝘰𝘶 𝘸𝘪𝘭𝘭 𝘭𝘦𝘢𝘳𝘯 𝘢 𝘭𝘰𝘵 𝘧𝘳𝘰𝘮 𝘩𝘪𝘴 𝘣𝘰𝘰𝘬 𝘢𝘯𝘥 𝘪𝘵 𝘪𝘴 𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘵𝘦𝘥 𝘪𝘯 𝘢 𝘸𝘢𝘺 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦 𝘨𝘰𝘰𝘥 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘪𝘯𝘵𝘰 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘭𝘰𝘤𝘢𝘭𝘪𝘵𝘺.” Clive Gibbon, Economic Development Services Manager, Bolton Council.

What took me thirty years to accumulate, your team can absorb in weeks.

👉 lredhandbook.com

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